M&T Expo launches digital platform and application for exhibitors
Business Showcase and Lead Capture were developed to leverage business before, during and after the event
M&T Expo – International Exhibition of Construction and Mining Equipment, which takes place from August 30 to September 2, 2022, has just launched the Exhibitor Business Showcase, a tool available on the M&T Expo website to publicize the exhibitors before, during and after the event. The Lead Capture application, which can soon be downloaded for free on the app store and works offline (there is no need to be connected to the internet), allows the exhibitor to have access to a multitude of visitor information, such as company, position, and area of interest, facilitating the exhibitor's service with the visitor.
In the Business Showcase, companies will be able to present their products, services, contacts, downloadable materials and do business 365 days a year to visitors. "The platform developed ensures more exposure of the brands 365 days a year, enabling interaction with the public and potential buyers, before, during and after the event," explains Rolf Pickert, CEO of Messe Muenchen do Brasil, director of M&T Expo.
In this digital environment, the exhibitor creates a complete showcase with its products, catalogs, downloadable materials, contacts. Another feature that deserves to be highlighted is that the exhibitor has a specific area to schedule and hold business meetings with customers, which can be virtual or face-to-face in the pavilion during the M&T Expo.
Application – Following the technological trend, M&T Expo also makes available to all exhibitors the Lead Capture application that brings more agility and accuracy in information from potential customers (leads) who will visit the companies' booths during the event. Emphasizing that the application works offline.
Lead Capture is available in the app store (IOS and Android), completely free and exclusive for exhibitors, just download, install and use it during the M&T Expo. "When scanning the code in the visitor's credential, the exhibitor has access to data that facilitates service and business. Remembering that the captured data are in accordance with the General Data Protection Law (LGPD),” explains Roberta Zeiger, the company's Data Protection Officer.
M&T Expo 2022 – 11th International Construction and Mining Equipment Fair
Date: August 30 to September 2, 2022
Time: from 1:00 p.m. to 8:00 p.m.
Place: São Paulo Expo Exhibition & Convention Center, São Paulo - SP
For more information: Access Here
About M&T Expo
M&T Expo 2022 will be held from August 30 to September 2, 2022, at the São Paulo Expo. Organized by Messe Muenchen do Brasil, together with its institutional partner, the Brazilian Association of Technology for Construction and Mining (Sobratema). Since 2017, M&T Expo has been part of the bauma NETWORK, the largest international network of events for the construction and mining equipment industry and is considered the most important trade fair in the industry in Latin America.
About Messe Muenchen do Brasil
Headquartered in Munich, Germany, the subsidiary of Messe München began its operations of in Brazil in early 2017. Worldwide, the company organizes 220 events with 44,000 exhibitors and more than 2.4 million visitors, with excellent generation and increased business for many industries. In Brazil, it is responsible for the organization of M&T Expo and Smart.Con, in partnership with Sobratema.
The Brazilian Association of Technology for Construction and Mining - Sobratema has been operating for more than 30 years in the generation of business and in the development of the construction, mining, rental, agribusiness and environmental sustainability sectors. With more than 600 members, the organization's programs cover different aspects of these segments, including the dissemination of qualified and unprecedented content about the market, the dissemination of technical and technological knowledge, the interaction between professionals in the sector, the offer of strategic tools used in these segments, the exchange with international innovative technologies and professional training and certification.
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